Case study · Consultant UK · Independent consultancy
Planning a first website after 15 years of referrals.
What was happening
“I need a website.”
An established consultant needed an online presence that could explain her work to people who didn’t already know her.
What Philip saw
Make the value clear to someone who doesn’t already know you.
Referrals came with trust already built in. The website needed to explain the consultancy’s experience and value without relying on a personal introduction.
What we did
Worked through the audience, positioning and proposition with Laura, giving her a clear foundation for the website and the marketing that follows.
What happened
The consultant describes the framework as the approach she was looking for to build solid foundations for marketing.
Client feedback
“Phil's framework was the approach I was looking for to help me identify and build the solid foundations for marketing.”
Laura Parkinson, Consultant UK
More of the work
Different businesses. Different starting points.
Addington Palace
A Grade II* listed palace outside London, from around 100 website visits a month to more than 8,000, and eight weddings booked in a quarter that had none the year before.
Wonderland Wedding Venues
Six tipi wedding venues brought together into one website before a big rise in ad spend. Now around 30 wedding bookings a month, and three more venues since.
Incredibble
A strategy day that gave a fast-growing talent business the words it had been missing, and the brief for its new website.
Your turn
Tell me what you’re trying to achieve.
If you know what you need, or want help figuring out what will make the difference, let’s talk.