Six venues, one business

What was happening

Wonderland runs tipi wedding venues in unusual settings, from country-house gardens to woodland. Each venue had its own website, updated separately, and the advertising pointed in different directions. The business was planning to raise ad spend for 2027 weddings to around £20,000 a month.

What Philip saw

Fix the foundations before turning up the spend.

The venues all offer essentially the same wedding, but the websites treated them as strangers. When a couple’s date was taken, nothing pointed them to the next venue, so they left, and nobody knew. More spend would have sent more couples into the same gap.

What we did

One website for all six venues, with a section for each and nearby alternatives shown when a date is taken; a separate Wonderland Venues site for corporate events; HubSpot connected to the website and booking system, with daily tracking; ongoing search, content, paid and social advertising and email; and design support from brochures to exhibition stands. Delivered while I was co-founder and director of Let’s Grow Agency.

What happened

Site launched in 2024. Traffic up 344%, passing 20,000 visits a month within three months. An average of 435 leads a month, including 133 wedding enquiries, and around 30 new wedding bookings a month. Ranking for 775 search terms, 50 on the first page of Google. Three new venues added since launch. The client describes us as a true extension of their team, bringing strategic thinking, creative work and events-industry knowledge alongside the website.