Case study · WrightWorksHR · HR advisory
Bringing a new HR Advisory to the market
What was happening
“We need a website.”
Louise Wright was starting an HR advisory and came to me needing a website. Before we made it, we needed to get clear on who the business was for and why they would choose it.
What Philip saw
Get the audience and proposition right first.
The website wasn’t the starting point. We needed to understand who the advisory was for, what mattered to them and why they would choose WrightWorksHR. That gave the identity, website and launch marketing a clear direction.
What we did
I worked with Louise on the audience, buyer psychology, positioning and proposition, then turned that thinking into the messaging, brand identity, website and launch marketing.
Client feedback
“An incredible journey of discovery, from brand positioning to buyer psychology. A decision I am so glad I made.”
Louise Wright, founder, WrightWorksHR
The audience and proposition gave the creative work a clear starting point.
Audience → Proposition → Identity → Website
More of the work
Different businesses. Different starting points.
Addington Palace
A Grade II* listed palace outside London, from around 100 website visits a month to more than 8,000, and eight weddings booked in a quarter that had none the year before.
Wonderland Wedding Venues
Six tipi wedding venues brought together into one website before a big rise in ad spend. Now around 30 wedding bookings a month, and three more venues since.
Incredibble
A strategy day that gave a fast-growing talent business the words it had been missing, and the brief for its new website.
Your turn
Tell me what you’re trying to achieve.
If you know what you need, or want help figuring out what will make the difference, let’s talk.